Marko Nichols-Marcy, creative director to Noreen Seabrook, a hand knotted carpet importer renowned for its quality Nepalese carpets, has built a thriving business with a new and unique approach. Marko's journey began when his father, who later founded Noreen Seabrook, was the national sales manager for a famous international oriental rug importer, took him around the USA visiting customers. His father eventually became a buyer and took him to Nepal and other countries where Marko saw and soon appreciated the art and skill required to weave a hand knotted carpet or rug. This was particularly true in Nepal where the weavers were excited to create something different from other weaving areas. While Marko grew up surrounded by the rug business it was the creativity of artists that inspired him that a rug could be used as a canvas. He sought to infuse rugs with artistic designs, breaking away from the conventional patterns prevalent at the time. Embracing visual social media's rise, he promoted rugs as pieces of art, collaborating with various artists to craft custom and one-of-a-kind rugs that reflected his and the artists' passions and stories. This approach garnered attention and admiration, making him a sought-after rug maker for influential artists and personalities.
The business re-invented itself organically as word-of-mouth spread about the rugs' unique blend of craftsmanship and artistic expression. He collaborated with legendary figures from the hip-hop & art world like Rihanna, Ferg, Stash, and Bert Krak. These projects were a validation of his vision, connecting him with artists he once admired and further propelling his artistic approach to rug making. Marko's passion and genuine interest in creating meaningful pieces rather than merely following trends or chasing profits have been the driving forces behind his success in building a business rooted in artistic collaboration and ethical practices. His dedication to preserving the traditional weaving techniques while infusing modern creativity has made him a standout in the rug industry.
During the interview, Marko highlighted the custom nature of their rug-making process, emphasizing that there is no pre-existing color library. Everything is custom-dyed to match the specific colors desired by their clients. This level of dedication and attention to detail became evident when they shared their experience working on a project for Francis Ford Coppola. The filmmaker had struggled to find a rug maker who could perfectly match the colors he envisioned. It was a challenging task that required the expertise of a true dye master. The dye master's small room housed his secret formulas and equipment, and he meticulously mixed and dyed the yarn to achieve the desired colors. This level of craftsmanship and pride in their work was evident in all aspects of the rug-making process.
The interview delved into the weaving stage, where the dyed yarn is transformed into a beautifully crafted rug. This process involves skilled weavers working on vertical looms. Each weaver is responsible for a section of the rug, and teamwork is crucial for a successful outcome. The artisan emphasized the importance of good relationships among the weavers, as they would be working together for several months. Any personal conflicts could impact the quality and progress of the weaving process. It was clear that the weavers were respected as the true artisans of the craft, and they determined their own working schedules. Rushing the process was not an option as the quality and artistry of the rugs required time and patience.
Throughout the conversation, the passion and reverence for the art of rug making shone through. Marko believes that these rugs were imbued with a special energy and spirit due to the meticulous and intimate process involved in their creation. He views each rug as an heirloom piece, something that would last a lifetime and carry the history of the hands that crafted it. This perspective reflected a deep appreciation for the craftsmanship and a desire to educate customers about the true value of these handcrafted pieces. He acknowledges the challenges of conveying this message in a constantly shifting market with diverse audiences. However, Marko remains committed to upholding the tradition and passing on the legacy of their craft to future generations.
As the interview concluded, it was evident that Marko’s dedication and connection to their craft went beyond mere business transactions. It was a labor of love, where each rug represented not only an exquisite work of art but also a testament to the skills, energy, and passion of the people behind its creation. His approach to rug making exemplified the beauty of artisanal craftsmanship and the meaningful impact it can have on individuals, families, and communities involved in the process.